In this podcast, Sam Mishra elaborates on the marketing segmentation related frameworks from his book Strategic Case Analysis. Using his vast experience in diverse industry verticals and actual marketing / strategy engagements, Sam touches upon the following in this podcast:
- How Steve Jobs, the creator / founder / CEO of Apple Computers could fit into different psychographic segments pertaining to "Status" at different stages of his life, as he climbed from a "Striver" to an "Achiever" to an "Actualizer"
- Relationship between VALS-2 pchychographic segments and Maslow's Hierarchy of needs
- Difference between hot-sheets, beat-sheets, cheat-sheets in Positioning (part of STP - Segmenting, Targeting, Positioning)
- STP best practices for segmenting industrial customer bases - can you do better than segmenting your customers into SMB (small and mid-size businesses), mid-market & enterprise / Fortune 500?
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