In this podcast,
Sam Mishra elaborates on the Five C's framework from his book Strategic
Case Analysis. Over and above what is covered under each C in the book, the author uses his industry experience, his dialogs with successful CEOs
(Andrew Grove of Intel), and his analysis of competitive dynamics in
the hyper-competitive Silicon Valley (competition between Cisco
Systems and Juniper Networks to dominate the Core Internet Router business) to drive home
the point that Five C's are a key tool-set for any business strategist
/ strategic marketer:
Company: The author narrates how he asked Andrew Grove (the then CEO of Intel Corporation) once what Mr. Grove's leadership
style was, and what Mr. Grove's reply was. Listen to the podcast to
find out more, and to understand why leaders can make or break a
company.
Customers: While explaining the
C relating to Customers, the author refers to segmenting customers in more
meaningful ways, as dealt with in a separate podcast on STP
& VALS-2.
Competition: Delves
more deeply into concepts like "tight appropriability", "complementary
assets", and "speed". The author also explains how
Cisco Systems moved in strategically to dilute the competitiveness of
Juniper Networks in the battle between these two companies for dominance in the "core Internet routers" business.
Costs:
In the context of outsourcing / off-shoring to reduce costs, the author uses
his experience with a small product company which unsuccessfully tried
an off-shoring model and failed. However, off-shoring software
development to India can be a great cost cutting strategy if the firm
is a larger firm, i.e., at least a thousand programmers.
Channels: The author explains, using the double marginalization concept, how it is important to know who has how much market power in which segment of the channel.
Listen>>
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