Dominant Designs and Technology Cycles
If you have listened to our podcast on S-Curves, you are already familiar with terms like Technology ferment, take-off, and mature / stagnate. However,
before a technology is productized / servitized and takes off in the market-place, there is fierce competition, and eventually a dominant design emerges, as depicted
in the following technology cycle.
So, what is a "dominant design?" What might intrigue you, and what the holy grail of product marketing truly is, is this concept called "Dominant Design." Why can your business model be shaky, if you package a product / service around a technology which does not have "dominant design" writtern all over it? Are there exceptions to this rule? Listen to this POCAST to find out more. Relax and enjoy; it is only 32 minutes long!
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