Marketing Myopia
When your organization focuses too much on marketing or selling its product / product mix / product line at the cost of focusing on the product / product line itself, the quality of the product mix / product line can deteriorate, giving competition a chance to improve its product quality / product line offering. If unchecked, the competition can improve its product offering, and steal market share from your organization. This phenomenon is known as Marketing Myopia. Franteractive Take: This happens frequently in Silicon Valley, where the core of the product line for a company is its underlying technologies. SInce technologies change very fast, unless there is focus on R&D / product development, your existing products can become obsolete in due course. An example of this is Silicon Graphics, once a high-flying Silicon Valley firm. Once upon a time, the firm's products, namely high-resolution graphics workstations, were at the core of such famous Hollywood productions like Jurassic Park and Terminator 2. However, the company suffered from Marketing Myopia, did not upgrade its servers, giving other server firms a chance to steal market share / customers. Silicon Graphics, which once boasted of multi-billion dollar revenue, has filed for bankruptcy, and at the time of writing (April 2009) is rumored to be taken over by a small server manufacturer for only 25 million dollars!
Don't suffer from marketing myopia. Refer to our consulting services for more information.
|
|
|
|
|
|
|
|
MORE COUPONS (COMING SOON) >>
