Concept summarized by Sam Mishra, President, Franteractive

Revenue sharing between online stores / advertisers and online publishers / content providers based on factor such as click-throughs, ad impressions, registrations / leads captured, sales, etc. Third-party software plug-ins are available to measure these different metrics, so that disputes do not arise between publishers and advertisers. Software vendors which provide such technologies / plug-ins include Linksharing, XYZ, ABC, etc.

The above Amazon.com banner being displayed is an example of Affiliate marketing. If you click on the banner and go on to purchase a book, Amazon.com will share (typically 4% of the revenue) with Franteractive.

(Note to affiliate marketing companies: get your company website linked in here, or sponsor this page. If you sponsor this page, we will take out the Amazon.com banner above and replace it with your ad. Please check the information on advertising on this website for further details).